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The LVMH brand creates own universe in Roblox. Visitors can apply makeup and more.
June 8, 2022
By: TOM BRANNA
Editor
Givenchy Parfums is the first beauty company to create its own universe in the Roblox metaverse platform. It goes live on June 13. Givenchy Parfums, an LVMH brand, is determined to explore new universes, digital gaming and social platforms, according to company executives. Givenchy’s Roblox presence will include an image that’s an homage to Founder Hubert de Givenchy’s home. Visitors can virtually style and apply makeup to their avatar faces. They’ll also have a chance at winning virtual fash...
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